Cookie Policy
COOKIE POLICY
Effective Date: September 24, 2018
This Cookie Policy relates to our Website at http://www.welderup.com and/or any of our other related online or mobile products, content and services, such as applications (collectively, the “Website”).
Welder Up, LLC (“Welder Up” or the “Company,” “we,” “us,” or “our”) is not your average car customization shop. Steve Darnell is the master mind behind the madness created at Welder Up. Welder Up is known for its wild rides, but Steve Darnell, the creative genius behind Welder Up, didn’t stop there. He has also produced short films, music videos, and creative man-interior designs and those experiences have formed the basis for “Vegas Rat Rods” now airing on the Discovery Channel.
We appreciate you vising our website www.welderup.com (the “Website”) to learn more about our customized designs and Vegas Rat Rods. We respect your privacy in visiting our Website and want you to know we and our third party service providers collect, share and use certain information that is automatically obtained about use via your use of the Website.
This Cookie Policy explains our use of cookies in connection with the Website, and forms part of our Privacy Policy and Terms of Use, and defined and/or capitalized terms in those documents have the same meaning in this Cookie Policy.
The Website automatically log certain information about visits to the Website, such as the number and frequency of visitors, technical information about browsers and devices used to access the Website, and information about crashes or other technical issues. In addition, we and third parties may automatically collect certain information through automated means about your activities over time across the Website as well as across third-party websites, apps or other media. The tools that collect this information vary depending on what you do on the Website and what Services you access, and include technologies such as cookies, web beacons, tags, scripts, pixels, local shared objects (including HTML5 cookies) and software development kits (“SDKs”). These technologies may be included in our web pages, mobile apps, emails, and other digital content, and include the following:
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Cookies.When you use the Services, we may place small files, called “cookies” onto your computer. Cookies are data files that Websites write onto computer hard drives for record keeping purposes when you visit them. The cookie file then identifies you as a unique user. Cookies make your use of the Service more pleasing and efficient by “personalizing” your Service experience and gathering Website statistical data, such as which parts of the Website you have previously visited, what material you downloaded, your Internet provider’s domain name and country, and the addresses of Websites you visited immediately before and after the Service. They enable us to tailor the information you receive and to assist our partners or other third party organizations with whom we have strategic alliances by identifying you as our customer or Service user. Most web browsers automatically accept cookies, unless you have configured yours not to accept them. You can program your browser not to accept cookies, but if you do, you may not be able to use certain portions of the Website and the Website will not be able to customize certain features according to your preferences.
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Web beacons/clear GIFs. Small graphic images or web programming code called web beacons (also known as “pixel tags” or “clear GIFs”) may be included on the pages of the Website and in email messages we send you. Web beacons or other similar technologies may be used for a number of purposes, such as to count visitors to the Website, or to count how many particular articles or links posted on the Website were actually viewed.
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Mobile Device Identifiers. Certain mobile service providers uniquely identify mobile devices and we, our Partners or our third party service providers may receive such device information if you access the Website through a mobile device. Certain features on the Website may require collection of mobile phone numbers and we may associate that phone number to mobile device identification information. Additionally, some mobile service providers operate systems that pinpoint the physical location of devices that use their services. Depending on the provider, we, our Partners or our third party service providers may receive this information. The Services may use cookies and other technologies that work in conjunction with cookies (such as SDKs, pixels, tags, or web beacons) to collect and store the Information We automatically collect about our users’ device and use of the Services.
- LSOs. We may also use local storage objects (“LSOs”) to store your website preferences and to personalize your visit. LSOs are different from browser cookies because of the amount and type of data stored. Typically, you cannot control, delete or disable the acceptance of LSOs through your web browser. For more information on Flash LSOs, or to learn how to manage your settings for Flash LSOs, please click here. We may use applications, servers and other technology provided by third-party companies, such as Google Analytics, to help us improve our Services, performance and user experiences. These entities may use cookies and information-gathering tools, such as web beacons or LSOs, to perform their services.
While specific types of cookies and technologies may change from time to time as we improve and update the Services, cookies used by the Services generally fall into the categories below:
Each cookies falls into one of the four following categories:
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Category |
Description |
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Essential Cookies |
Essential cookies (First Party Cookies) are sometimes called “strictly necessary” as without them We cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website. |
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Analytics Cookies |
These cookies track information about visits to the Website so that we can make improvements and report our performance. For example: analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Website, which Website the user came from, the number of each user’s visits and how long a user stays on the Website. We might also use analytics cookies to test new ads, pages, or features to see how users react to them. |
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Functionality or Preference Cookies |
During your visit to the Website, cookies are used to remember information you have entered or choices you make (such as your username, language or your region) on the Website. They also store your preferences when personalizing the Website to optimize your use of the Website, for example, your preferred language. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the Website you will not have to set them again. |
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Targeting or Advertising Cookies |
These Third Party Cookies are placed by third party advertising platforms or networks in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral” “tracking” or “targeted” advertising) on the Website. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the Website and other websites. For example, these cookies remember which browsers you have visited. |
The tools may assign or collect unique cookie IDs or other identifiers associated with your browser or device. The tools may collect information while you are using our Service or while they are running in the background of your device.
The information automatically collected may include:
- Information about your computer, device, browser and operating system, e.g.,type, model, or version).
- Internet protocol (IP) address, which may be used to derive your general geographic area, e.g., city and country.
- Device identifiers, e.g., mobile advertising IDs.
- Information about your interactions with the Services, including browsing activities and clickstream data that reflect the content you have accessed, clicked on, or viewed.
- Information about how you accessed the Services, including details about websites or apps visited immediately before or after accessing a Digital Service.
- Demographic, interests and household information.
Information about your interactions with email messages and other communications, such as whether you opened or forwarded the email or clicked on links contained in the email.
Our own cookies
The Website uses certain functional, non-persistent cookies to identify you as you use the Website. This helps us and our third-party service providers to provide you with a good experience when you browse the Website and also allows us and our third-party service providers to improve our Website.
We use our own cookies in particular:
- For log-in identification;
- For load distribution;
- To store your language settings; and
- To note that information placed on our Website has been displayed to you – so that on your next visit to the Website it does not need to be displayed again.
We wish to enable you to use our Website in a convenient and individual way. These services are based on our legitimate interest on the legal basis of Art. 6 sec. 1 lit. f GDPR. Those cookies do not contain any information that, in itself, personally identifies you and do not provide us with access to the rest of your device. We may, however, associate the information contained in cookies with personal information that you have provided to us separately.
We might introduce further types of cookie and/or similar technology from time to time to improve your experience of the Website. If we do so, we shall provide details of any such usage on the Website.
If you would like any further information on the cookies that we use, you can contact us at privacy@welderup.com.
We further use cookies and comparable technologies (e.g. web beacons) of partners for analytical and marketing purposes. This is described more precisely in the following sections.
Analytics and marketing
We use technologies to improve our Website by analyzing user behavior and user data. This data includes, but is not limited to, IP addresses, time and date of access to our Website, device-ID of mobile devices, cookie-ID as well as technical information regarding your device, such as browser and operating system. Such data will be handled exclusively pseudonymous, thus, identifying you directly is not possible. We further use such data for marketing and retargeting purposes.
The legal basis for such processing is Art. 6 sec. 1 lit. f GDPR and represents our legitimate interest to analyses our Website’s traffic to improve the user’s experience and to launch data based marketing campaigns. Where you have given consent to our use of cookies for web analytics purposes the legal basis for this processing is Art. 6 sec. 1 lit. a GDPR.
Cookies we use
On our Website, we use the following cookies:
GoogleAnalytics
We use Google Analytics’ which Google uses the information shared by Websites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and personalize content and ads you see on Google and on our partners’ Websites and apps. To learn more about the Company’s use of Google Analytics and what Google Analytics does, please see How Google Uses Information From Websites or Apps that Use Our Services.
Google Analytics supports three JavaScript libraries (tags) for measuring website usage: gtags.js, analytics.js, and ga.js as follows:
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gtags.js and analtics.js set the following cookies: |
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Cookie Name |
Expiration Time |
Description |
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_ga |
2 years |
Used to distinguish users. |
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_gid |
24 hours |
Used to distinguish users. |
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_gat |
1 minutes |
Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>. |
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AMP_TAKEN |
30 seconds to 1 year |
Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. |
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_gac_<property-id> |
90 days |
Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads webWebsite conversion tags will read this cookie unless you opt-out. Learn more. |
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ga.js sets the following cookies: |
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__utma |
2 years from set/update |
Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. |
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__utmit |
10 minutes |
Used to throttle request rate |
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__utmb |
30 minutes from set/update |
Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics. |
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__utmc |
End of browser session |
Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit. |
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__utmz |
6 months from set/update |
Stores the traffic source or campaign that explains how the user reached your Website. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. |
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__utmv |
2 years from set/update |
Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics. |
If you do not want your data collected with Google Analytics, you can install the Google Analytics opt-out browser add-on. This add-on instructs the Google Analytics JavaScript (ga.js, analytics.js, and dc.ja) running on websites to prohibit sending information to Google Analytics.
To opt-out of Analytics for the web, visit the Google Analytics opt-out pageand install the add-on for your browser. For more details on installing and uninstalling the add-on, please see the relevant help resources for your specific browser.
Updates to your browner or operating system may affect functionality of the opt-out add-on. Learn about managing add-ons for Chrome here. If you are not using Chrome, check directly with the manufacturer of your browser to determine whether add-ons will function properly on the browser version that you are using.
The latest versions of Internet Explorer sometimes load the Google Analytics opt-out add-on after sending data to Google Analytics. Therefore, if you are using Internet Explorer, the add-on will set cookies on your computer. These cookies ensure that any collected data is immediately deleted from the collection server. Please make sure that third party cookies aren’t disabled for your Internet Explorer browser. If you delete your cookies, the add-on will, within a short timeframe, reset these cookies to ensure that your Google Analytics browser add-on remains fully functional.
The Google Analytics opt-out browser add-on does not prevent data from being sent to the Website itself or in other ways to web analytics services.
Learn about how Google Analytics collects, uses, and processes data here.
Learn about the cookies Google Analytics uses here.
ShopifyAnalytics
We use Shopify Analytics, which uses the information shared by the Website to deliver our Services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and allow you to shop for merchandise via our Website. We use Shopify as a platform to power our e-commerce store and, to do so, the following cookies are placed on your browser when you opt to make a purchase:
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Cookies Necessary for the Functioning of our online store |
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Name |
Function |
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_ab |
Used in connection with access to admin.
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_orig_referrer _ |
Used in connection with shopping cart.
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_secure_session_id |
Used in connection with navigation through a storefront.
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Cart |
Used in connection with shopping cart.
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cart_sig |
Used in connection with checkout.
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cart_ts |
Used in connection with checkout.
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checkout-token |
Used in connection with checkout.
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Secret |
Used in connection with checkout.
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Secure_customer_sig |
Used in connection with customer login.
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Stronfront_digest |
Used in connection with customer login.
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Reporting and Analytics |
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Name |
Function |
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_landing_page |
Track landing pages.
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_orig_referrer |
Track landing pages.
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_s |
Shopify analytics.
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_shopify_fs |
Shopify analytics.
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_shopify_s |
Shopify analytics.
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_shopify_sa_p |
Shopify analytics relating to marketing & referrals.
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_shopify_sa_t |
Shopify analytics relating to marketing & referrals.
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_shopify_uniqu |
Shopify analytics.
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_shopfy_visit |
Shopify analytics.
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_shopify_y |
Shopify analytics.
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_y |
Shopify analytics.
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The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies Shopify uses are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.
You can control and manage Shopify’s cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Many of the third party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through Shopify’s Cookie Policy and Privacy Policy.
Facebook Shop
We use Facebook Shop to displace and sell our products directly through our Facebook page. Facebook Shop does this by automatically syncing our product information from our online store with Facebook. To learn more about how you can control Facebook’s use of cookies, review Facebook’s Cookie Policy.
Instagram Product Tagging
We use Instagram taking to tag products on our Instagram posts and stores that allow users to link directly to view and buy a product in our online store. We partner with Shopify for this availability. To learn more about how you can control Instagram’s use of cookies, review Instagram’s Privacy Policy.
Rejecting and deleting cookies
If you object to the use of cookies on the Website, most browsers can be configured to alert you to their use or to enable you to reject browser-based cookies. Third parties may use certain special types of cookies (such as flash cookies) that cannot be disabled by configuring browsers, although other methods of preventing or managing such cookies may be available to you (such as via the relevant third-party settings panel). You can also delete cookies already stored on your device.
Further information on rejection and deletion of cookies is provided on www.aboutcookies.org. For further information on managing behavioral advertising, please visit http://www.youronlinechoices.com/.
If, however, you decide to disable or delete any cookies, some parts or features of the Website (especially interactive features) may not work properly. Disabling or deleting cookies may also affect your ability to use other online or mobile Websites.
You can opt-out of data processings for analytics and marketing purposesusing the opt-out function of the relevant cookie provided below.
Alternatively, you can exercise your objection by making the appropriate settings on
http://preferences-mgr.truste.com/, a page that provides bundled possibilities for advertisers to object. The TRUSTe, Inc, 835 Market Street, San Francisco, CA 94103-1905, USA (“TRUSTe”) Web Website allows opt-out cookies to disable all ads at once or alternatively to set preferences for each provider individually. Please note that after deleting all cookies in your browser or later use of another browser and/or profile, an opt-out cookie must be set again.
Please note that other Websites that may be accessible via the Website by clicking on links may also use cookies, over which we have no control. You should check the privacy and cookies policies posted on the relevant third-party Websites for further information on such cookies (including details of how to reject or delete such cookies).
Changes to this cookies policy
We may at any time update or otherwise modify this cookies policy. We shall notify you of any changes to our Cookies Policy by posting the modified cookies policy on the Website. By then continuing to use the Website, you will be bound by the modified Cookies Policy.
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